Landing pages are an important part of any marketing strategy. You need your website visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for conversion. Taking a proper look at the creatives on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

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Doing keyword analysis at the start of any online marketing project will define whether you’re set up for success. It’s imperative that you invest enough time in doing good keyword intent analysis. You need to understand which keywords are the most important for your organization, otherwise you will be spending a lot of energy but not generating any results. So, do keyword analysis!

Defining the target market is an important part of any market analysis. You first need to fully understand who your ideal client is, before you can reach out to the consumer with your product offering. Once you understand your target consumer better, it is time to find out how many people are actually interested in purchasing your product. The easiest way to do this is through a very basic keyword research.

Landing pages are an important part of any online marketing strategy. You need your webpage visitors to perform a certain action on your webpage to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a good look at the creatives on your website and testing it can have a big impact on your final results. Always test your landing pages!